luni, 5 iulie 2010

Mortgage rates scream buy, but who is listening?


By ALAN ZIBEL and ALEX VEIGA, Associated Press

An odd scene has been playing out lately in the offices of mortgage brokers and bankers around the country.

Mortgage rates have sunk to levels not seen in more than a half-century — a seductive 4.58 percent for an average 30-year fixed loan. Yet brokers and lenders report not a flood but a trickle of customers.

So what's going on?

Call it a tale of the haves and have-nots.

The haves are those who stand to save money from refinancing and have the financial standing to do so. Since mortgage rates have been low for so long, most of them already have refinanced in the past 18 months. Doing so again wouldn't be worth the cost for most.

The have-nots? Those are the millions of Americans pummeled by the housing collapse. They have little or no home equity or no money for down payments. Or they lack the credit or steady income to get or refinance a mortgage.

The result is that brokers like Ginny Ferguson are filling their days doing something other than handling a stampede of customers buying homes or refinancing.

Ferguson, CEO of Heritage Valley Mortgage in Pleasanton Calif., has managed to stay busy: She's archiving files, reviewing marketing plans and calling previous clients and agents to try to drum up business.

"Am I sitting around playing Solitaire on my computer? No," she says.

The 4.58 percent average for a 30-year fixed-rate loan last week was the lowest on records that mortgage company Freddie Mac has kept since 1971. The last time rates were lower was the 1950s, when most long-term home loans lasted just 20 or 25 years.

Under normal circumstances, 4.58 percent would be irresistible. A decade ago, if you'd told David Christensen, owner of Mountain Lake Mortgage in Lakeside, Mont., that rates would drop this low, he wouldn't have believed you. And if rates did somehow fall this far, he never thought he would lack for customers, as he does now.

Yet both have come true.

Christensen argues that mortgage lending standards have tightened so much since the financial crisis that many people with decent but not-stellar credit can't qualify. Lenders are demanding stronger credit scores and higher down payments or home equity.

"The pendulum has swung too far the other way," Christensen said. "It needs to come back to the middle."

Overall lending has ticked up in recent weeks, driven by borrowers looking to refinance. But it remains only about half the level of early 2009.

Stricter lending rules aren't the only factors behind the restrained demand. A tax credit for home buyers that helped lift home sales expired April 30. The result is that fewer people are taking out loans to buy homes.

And some borrowers who do have good credit and solid jobs are still being rejected for refinanced loans. It's because their homes are worth less than they owe on their mortgage. They're "under water," in real estate parlance. About a quarter of American households with a mortgage are in this predicament.

Blame the housing bust. It shrank home values and depleted home equity.

Most people in the lending industry acknowledge that lending standards were far too lax during the boom. Yet these days, some brokers recall the boom times with a tinge of nostalgia. Buyers and refinancers were everywhere. And yet rates were higher than they are now.

In the summer of 2005, lending activity was about 30 percent more than it is today. And homebuyers and refinancers had to pay about a full percentage point more for a mortgage than today's 4.58 percent.

"If the money was as easy as it was three or four years ago, I'd be the richest guy in town," says Joe Bell, a mortgage broker and real estate agent in St. Petersburg, Fla.

Now?

"The phone rings a lot, but a lot of people can't qualify."

Part of the problem is that people have been able to receive mortgage rates under 5 percent at several points over the past 15 months. For them, spending thousands on fees to take out a new loan wouldn't make sense.

For many of the homeowners who refinanced over the past two years, rates would need to drop to around 4 percent for refinancing to be financially worthwhile, said Patrick Cunningham of Home Savings and Trust Mortgage in Fairfax, Va.

"We're turning down a number of people for every one person that we can get through," Cunningham says. "That part is frustrating for us, certainly. I would say it's even more frustrating for the consumer."

The drop in rates this spring and summer has been a surprise. Mortgage rates had been expected to rise after the Federal Reserve ended its program to lower rates by buying up mortgage-backed securities.

At the start of April, rates started to rise. Good economic news had caused long-term U.S. Treasury bonds, a safe haven during the recession, to lose some appeal. As demand for Treasurys fell, their yields rose. And so did mortgage rates, which track the yields on long-term Treasurys.

But then several European countries fell into crisis over their debt burdens. Investors rushed back into the safety of Treasury bonds. That drove down Treasury yields — and mortgage rates.

The costs of refinancing are generally considered worthwhile for homeowners who can shave at least three-quarters of a percentage point off their rate and plan to stay in their homes for several years.

For mortgage lenders and brokers, refinancing clients are generally people with excellent credit, stable jobs and plenty of equity in their homes.

People like Chris O'Donnell, 43, of Centreville, Va.

He and his wife are on track to close their refinanced loan this month. They are pulling money out to buy a new heating and air conditioning system for a home they bought last year.

But they're able to do so only because they had put down 50 percent of the purchase price when they bought the home. Few can afford to do that.

O'Donnell is shaving his mortgage rate by about half a percentage point to just over 4.6 percent. He'll save about $100 a month on payments. But he notes the main reason he can do that is the economy's feeble state.

"It's good for us," he said. "But it scares the heck out of me for the economy."

marți, 29 iunie 2010

Build Buzz With a Business Blog 9 strategies for generating word-of-mouth publicity and marketing success


The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products and services outside of your website, you've hit marketing gold. Blogs are a perfect tool to achieve that goal because they're conversational in nature. They're also filled with personality (at least the good ones are) that encourages readers to participate and build relationships with the bloggers and businesses behind them. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love and are willing to defend those brands from criticism. When that conversation moves from your business blog and turns into online buzz, you've achieved a goal that marketing managers dream of.

The power of the social web comes from the conversations and buzz that occur on it. With a business blog, you have a chance to start those conversations, nurture them and let them grow. As a marketer by profession, I think we live in the most incredible time because the power of the social web and blogging provides more opportunities for businesses to connect with consumers and drive word-of-mouth marketing wider and louder than ever.



Home > Marketing > Marketing Communications Columnist Susan Gunelius > Build Buzz With a Business Blog
Susan Gunelius: Marketing Communications
Build Buzz With a Business Blog
9 strategies for generating word-of-mouth publicity and marketing success
By Susan Gunelius | June 24, 2010
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The following is an edited excerpt from Blogging All-in-One for Dummies by Susan Gunelius (Wiley, 2010).

The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products and services outside of your website, you've hit marketing gold. Blogs are a perfect tool to achieve that goal because they're conversational in nature. They're also filled with personality (at least the good ones are) that encourages readers to participate and build relationships with the bloggers and businesses behind them. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love and are willing to defend those brands from criticism. When that conversation moves from your business blog and turns into online buzz, you've achieved a goal that marketing managers dream of.

The power of the social web comes from the conversations and buzz that occur on it. With a business blog, you have a chance to start those conversations, nurture them and let them grow. As a marketer by profession, I think we live in the most incredible time because the power of the social web and blogging provides more opportunities for businesses to connect with consumers and drive word-of-mouth marketing wider and louder than ever.

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Start thinking about the types of promotions and public relations posts that you can publish on your own business blog that would actually help your readers and put smiles on their faces. You don't want to bore them with promotional information. Instead, you want to make them feel like they're special because they take the time to read your business blog. For instance, you can thank them for their loyalty by publishing exclusive discounts for blog readers only--further connecting your business and blog to them.

Following are some suggestions for how you can use your business blog as a marketing tool:

1. Share sale information.
Your blog is a great place to share sale and discount information with consumers. Over time, they'll learn to expect to find this type of information on your business blog and they'll come looking for it.
2. Link to your online catalog or store.
If you mention your products in your blog posts and have an online catalog or store, be sure to link to it!
3. Offer tips and advice.
It's possible that consumers might have questions about how to use your products, so it's always helpful to publish blog posts that not only offer tips but also provide suggestions for new ways to use your products.
4. Publish referral program details.
You can get the conversation going by offering an incentive for referrals.
5. Hold a contest.
People love to win prizes. You can take advantage of that by holding contests on your blog. For example, hold a contest on your blog and offer a gift card for a future purchase from your business as the prize, or offer products as prizes. When you send the product to the winner, ask whether she'd like to write a review of the product for your blog or whether you can interview her about her experience using it.
6. Answer questions.
Engage your blog readers by asking them to send questions and answer them on your business blog. If a person has a question, chances are good that they're not the only one.
7. Solicit customer stories.
People love to see their names and photos in lights, so to speak. Ask your customers to send in stories about their use of your products and publish them on your blog. It's likely each person you talk about on your blog will want to share the post with their friends.
8. Include a "Share This" links on your posts.
Be sure to include a link or button that allows readers to share posts they enjoy through social networking sites, social bookmarking sites, Twitter and e-mail. It's an easy way to foster buzz.
9. Respond to all comments.
Make sure your readers feel valued. Respond to every comment left on your blog and keep the conversation going.

The possibilities are practically endless. While outright promotions are generally frowned upon, don't be afraid to think outside the box and be creative about using your business blog as a marketing tool.

Japan's economic recovery falters in May

By TOMOKO A. HOSAKA, Associated Press

Japan's economic recovery faltered in May as moderating export demand dented factory output, household spending fell and the jobless rate unexpectedly rose for a third straight month.

Industrial production dropped 0.1 percent from the previous month — the first decline in three months, the government said Tuesday. Shipments overseas fell 1.7 percent.

Lower output from automakers such as Toyota Motor Corp. and Honda Motor Co. dragged the index south, reflecting softening overseas demand. Factories also made less machinery used for semiconductors and flat-panel displays, according to the Ministry of Economy, Trade and Industry.

"Production momentum is slowing, and with the index coming in below expectation for a fourth month in a row, it seems to be doing so sooner than expected," said Goldman Sachs economist Chiwoong Lee in a note to clients.

The government predicts output to rebound 0.4 percent in June and 1 percent in July — notably smaller gains than in March and April.

The results point toward weaker growth in the world's second biggest economy, which has relied on a rebound in exports to underpin recovery. Brisk overseas demand, particularly from Asia, drove annualized economic growth of 5 percent in the January-March quarter.

But that momentum is starting to cool as governments roll back stimulus measures and focus instead on controlling spending and debt. Data last week showed that while export growth is still robust, it has slowed every month since February.

World leaders who gathered for the Group of 20 meeting in Toronto pledged Sunday to slash government deficits in most industrialized nations in half by 2013, despite warnings from U.S. President Barack Obama and others that overly aggressive austerity measures could derail the global recovery.

Japan's new Prime Minister Naoto Kan, who has made debt reduction a priority, has a more immediate concern. With upper house elections looming on July 11, he must convince voters that his party can also figure out a way to fuel growth and fight deflation.

Separate data Tuesday showed that the country's seasonally adjusted jobless rate climbed to 5.2 percent, up from 5.1 percent in April and the highest level since December.

The number of jobless stood at 3.47 million, which is unchanged from the previous year, according to the Ministry of Internal Affairs and Communications. Those with jobs fell 0.7 percent to 62.95 million.

The export boom has been slow to translate into sustained improvements for workers and families, which has persistently dampened domestic demand and pushed prices down. Government incentives for cars and energy-efficient household appliance gave consumption a much-needed boost earlier, but the effects now appear to be fading.

Household spending in May fell a real 0.7 percent from a year earlier as incomes retreated, the government said in another report. Average monthly household income fell a real 2.4 percent from a year earlier to 421,413 yen ($4,714).

A picture of the mood in corporate Japan will emerge Thursday when the central bank releases its closely watched "tankan" survey of business sentiment.

Bank overhaul bill has plenty of rules and critics

By BERNARD CONDON and DANIEL WAGNER, AP Business

To keep taxpayers from having to bail out giant banks again, lawmakers faced two choices: design rules to try to prevent them from failing, or shrink them so that if they do fail, they won't threaten the financial system.

Our political leaders chose the rules.

At more than 2,000 pages, the new financial regulatory bill takes aim at everything from megabanks straddling the globe to street-corner payday lenders. And with a bit of luck, the overhaul — the most sweeping since the Great Depression — will help make big bank failures less likely and less damaging if one does occur.

The House and Senate hope to pass the bill this week in time for President Barack Obama to sign it before July 4. Its backers say it is needed to avoid the kind of cascading fear that brought the financial world to a near standstill after Lehman Brothers collapsed in September 2008.

Whether it succeeds rides on how dozens of regulators, including the Securities and Exchange Commission and the Federal Reserve, fill in the details, because a lot was left up to them. The bill calls for banks to hold more money as a cushion against risks, but it doesn't say how much. It also was mum on the amount of cash that firms dealing in complex derivatives need to set aside in case those bets sour. Lobbying by industry and advocacy groups is expected to be fierce in the months ahead and take place mostly behind closed doors. It will take years for many of the rules to take effect.

But one thing is clear: For the nation's biggest banks, it could have been a lot worse.

In the Senate's version of the bill, banks such as Goldman Sachs Group Inc., Citigroup Inc. and JPMorgan Chase & Co. would have been barred from trading derivatives. In the final one, banks lose only a sliver of that business.

Another near-miss for Wall Street involved a ban on banks investing in hedge funds and private equity firms. The bill limits those investments, but not enough to hurt most big banks, says Dean Baker, co-director of the left-leaning Center for Economic and Policy Research.

"Those guys walked away pretty happy," he says.

Shares of big financial companies rose Friday after the bill was approved in the wee hours of the morning by a House and Senate conference committee.

Perhaps the biggest victory for giant banks: They get to stay big. A proposed amendment to cut them down to size was killed after receiving scant support.

"There's no magic bullet, so they need to be small enough to fail," says former International Monetary Fund chief economist Simon Johnson. Dallas Federal Reserve chief Richard Fisher agrees, stating in a recent speech that the "only" way to end bank bailouts is to "shrink 'em." Henry Kaufman, an elder statesmen among economists, puts it succinctly: "Break them up."

The stakes are high because banks are bigger than ever.

Thanks in part to acquisitions of Countrywide Financial Corp. and Merrill Lynch & Co., the assets of Bank of America Corp. have jumped 36 percent from before the financial crisis to $2.34 trillion. JPMorgan bought Bear Stearns Cos. and Washington Mutual Inc. and has assets of $2.14 trillion, up 37 percent.

The top four banks now have 40 percent of the nation's deposits.

The legislation increases government oversight of these and other big, interconnected financial firms. The goal is to identify problems early and address them — not allow them to grow until a giant bank is in trouble and a threat to the financial system. If the problems do mushroom and a big bank is failing, the new rules include a plan to seize and liquidate the bank. The enormous cost of doing that would be paid by other giant banks, not taxpayers. At least, that's the theory.

When Lehman got in trouble two years ago, the government lacked the authority to take it over. Lehman filed for bankruptcy, and other banks feared that firms with money tied up at Lehman might fail, too. Trust evaporated. Credit markets froze, and the stock market crashed. Under the new plan, the thinking goes, everyone linked to a failing bank would know that money was on its way and so they would be less likely to panic. Think of the orderly closings of smaller banks by the Federal Deposit Insurance Corp. every week — writ large.

To keep financial firms from collapsing in the first place, the bill calls for a new Financial Stability Oversight Council headed by the Treasury secretary to crack down on risk that threatens the financial system.

But a big question remains: Will these top cops even be able to spot problems early? The record isn't encouraging.

As late as May 2007, Fed Chairman Ben Bernanke predicted damage from reckless lending to homeowners with bad credit would "likely be limited." Treasury Secretary Henry Paulson also failed to finger these risky loans as a systemic risk. "I don't see (it) imposing a serious problem," he said in April of the same year.

Before the crisis, there was a patchwork of regulators overseeing the financial industry. But each was too focused on firms under its watch to see dangerous practices across the industry. For instance, few regulators among the many overseeing mortgages questioned lenders who stopped requiring borrowers to prove they could pay back their loans. Defaults mounted. When regulators woke up to the danger, it was too late.

The bill's key change aimed at fixing that problem eliminates the Office of Thrift Supervision. The OTS oversaw many of the riskiest players during the housing boom: Washington Mutual, IndyMac Bank and Countrywide. All were either sold in a fire sale, bailed out by taxpayers or seized by the government before they collapsed.

But critics are skeptical about whether the new council will be able to coordinate the various regulatory agencies and fulfill its mission.

"People are worried about the next bubble, and whether regulators will miss it and refuse to act upon it," says Robert Litan, an economist at the Ewing Marion Kauffman Foundation, which supports entrepreneurship programs.

The legislation gives regulators power to break up the biggest financial firms if they threaten the entire system. But some proposed crackdowns were cut from the bill. And the fate of many of those that remain are in the hands of regulators who must write the rules and then implement them in the years ahead. The record of regulators — like the OTS — is spotty.

The big banks could also claim a victory, of sorts, when it comes to the regulation of derivatives.

Derivatives are bets between two parties on how the value of an asset will change. They are often used by companies to hedge risks. A bank that fears its borrowers will default on their loans might use a derivative that pays off if that happens, thus minimizing its losses.

But derivatives can be used to speculate, too. A bank might use derivatives to bet that the value of an asset it doesn't own will go up or down. Derivatives were used just this way to bet on the housing market. Often, banks borrowed huge sums of money to make these bets. That magnified losses when home prices crashed. It was as if the market was several times bigger than its actual size, and that made the meltdown worse.

Thanks to such gambles, American International Group Inc. nearly collapsed and required a $182 billion bailout by the government. Regulators were scarcely aware of the massive bets made by AIG and other financial firms because they were struck in private deals.

The new bill requires federal oversight of lucrative derivatives for the first time. It requires many types of derivatives to trade on exchanges so regulators can better watch them. Banks using them must put aside money in case they lead to losses, something AIG was not required to do.

An original version proposed by Sen. Blanche Lincoln, D-Ark., would have forced federally insured banks to spin off their derivatives trading businesses. Under the bill approved early Friday and now heading to the full House and Senate for votes, banks would only have to spin off their riskiest derivatives trades. They would be able to keep trading derivatives related to things such as interest rates, foreign currencies, gold and silver. They could even arrange credit default swaps, the notorious instruments involving mortgages that were blamed for the meltdown, as long as they were traded through the exchanges.

Hedge fund manager Michael Lewitt, who lashes out at derivatives in his book "The Death of Capital," says that AIG-like bets with derivatives should have been banned, not just moved to exchanges so they will be visible.

"We can have an AIG again because everyone is interconnected and for what? So people can speculate?" Lewitt says. The bill "will prove completely inadequate to prevent future crises."

Under a provision known as the Volcker rule, named for former Fed Chairman Paul Volcker, banks also won't be allowed to buy and sell securities for their own profit, as opposed to doing that for clients. But the distinction is sometimes vague. For instance, banks often buy shares of companies for "inventory" in their role as middlemen helping clients in their own share purchases. If the bank buys more than needed to help others, it can generate profits. Analysts who have studied the bill say it isn't clear that this would violate the rules.

Likewise, the legislation will impose a cap of 3 percent on the amount of its capital that a bank can invest in risky hedge funds, private equity funds and real estate funds. Typically, though, such investments already fall below the 3 percent threshold. And banks will still be able to manage such funds and collect fees and a percentage of trading profits.

Richard Bove, an analyst at Rochdale Securities, thinks gray areas like that will leave banks such as Goldman Sachs relatively unscathed from the new rules. "I don't see how (the bill) is going to hurt Goldman much at all," he says.

His prediction: Goldman shares rising nearly a third to $182 in a year.

joi, 24 iunie 2010

New iPhone in short supply at Japan launch

By JAY ALABASTER, Associated Press

– Apple's newest iPhone was in short supply just hours after its global launch began in Tokyo on Thursday morning as hundreds queued outside stores across the city to become among the first in the world to own the device.

At the Apple store in the swanky Ginza shopping district, several hundred lined the street in the early afternoon heat, as staff handed out bottled water and loaned black umbrellas with the company logo. A man dressed as a giant iPhone danced and waived his arms as he made it to the front of the line.

"I like the design. It's sleek — I think it's cool!" said Yoko Kosugi, 41, a graphic designer, who took her new phone out of her bag to show it off, plastic wrapping still on the screen.

Long lines formed from early morning across the city at Apple stores and retail outlets across the city.

Thursday's global launch of the iPhone 4 was being carried out at 7 a.m. local time in each region, so Japanese were among the first in the world to get their hands on the device. The U.S., France, U.K. and Germany are also part of the global launch.

In the trendy shopping district of Harajuku, over 300 people were lined up at the flagship store of Softbank, Japan's exclusive carrier, when its doors opened in the morning. That store ran out of phones by early afternoon, said company spokesman Naoki Nakayama.

"We've been selling out at each launch, it's the same conditions," he said, declining to release any numbers.

When the initial version of the iPhone was released in Japan two years ago, some questioned whether it could succeed without many of the advanced hardware features common on Japanese models. But the phone's addictive touch screen and broad selection of downloadable applications have made it a runaway hit in the country.

The newest model is thinner with a better-resolution screen and longer battery life. It features a new operating system that can also be installed on some older models.

Even among Apple's most faithful, some said the phone has become a victim of its own success in Japan.

"As Softbank has cut prices and more and more people signed up, it has made the network much slower," said Motoki Sato, a university student who lined up outside of Softbank's store in urban Shibuya.

But he still waited through the night before the launch along with dozens of others at the Shibuya store, to get "a birthday present for myself" when he turned 24 on Thursday. He occasionally glanced at his black iPad as he spoke, and said he tried not use his older iPhone too much to conserve battery life through the long wait.

A swarm of pre-orders earlier in the week also led to long lines around Tokyo and overwhelmed computer servers struggling to keep up with demand.

Toyota president apologizes to shareholders

By YURI KAGEYAMA AP Business

Toyota Motor Corp. President Akio Toyoda bowed deeply and apologized to shareholders Thursday for the troubles caused by massive global recalls of the company's vehicles.

Toyoda was facing shareholders for the first time since the Japanese automaker's reputation for quality was damaged by the recall crisis that started last October.

Again bowing deeply after the remark, Toyoda also said the company was doing its utmost to improve quality control and thanked shareholders for their support.

"I apologize deeply for the concerns we have caused," he said. "We believe our most important task is to regain customers' trust."

The shareholders' meeting was closed to the media, but the proceedings could be seen in a TV monitor in another room at Toyota headquarters in the city named after the automaker. Atonement for Japanese company heads typically comes as a deep bow held for several seconds to show heartfelt remorse for wrongdoing.

Toyota, the world's biggest automaker, has been working to patch up its reputation after more than 8 million vehicles were recalled worldwide over reports of unintended acceleration and other defects.

U.S. authorities slapped Toyota with a record $16.4 million fine for acting too slowly on the recalls. Toyota dealers have repaired millions of vehicles, but the automaker still faces more than 200 lawsuits tied to accidents, the lower resale value of Toyota vehicles and the drop in the company's stock.

Although the recall debacle hung over the shareholders' meeting, the statements from Toyoda and other officials were met with polite applause. A handful of shareholders shouted their anger.

The region where the automaker is headquartered is packed with Toyota plants, suppliers and other businesses like hotels and restaurants that are heavily reliant on Toyota and fiercely loyal.

"The company stumbled badly over the recalls, and it became a big problem," said one shareholder, who identified himself only by his surname Nishikawa.

He also expressed hopes Toyoda as the "face of the company" will handle the recall problem bravely, without breaking into tears, referring to a widely reported meeting that a tearful Toyoda had with dealers in the U.S. where the recalls were concentrated.

Others asked about Toyota's strategy for green vehicles and how it planned to expand in emerging markets, including dealing with labor strife that has temporarily shut down production n China.

Toyota Executive Vice President Satoshi Ozawa said recall-related costs for the fiscal year ended March totaled 380 billion yen ($4 billion).

Executive Vice President Shinichi Sasaki acknowledged that Toyota had failed to fully understand the feelings of customers about safety.

But he said the company was working harder to beef up quality controls, including appointing outsiders to assess the company's transparency, and finding out more how drivers were using Toyota vehicles.

"We want to make Toyota No. 1 in quality from the customers' viewpoint," he told shareolders.

Toyoda said directors on the board will forego their bonus payments for the second year in a row. Directors didn't get bonsues the previous year after Toyota reported the worst losses in its history as the financial crisis sent auto sales plunging.

That won the approval of at least one shareholder, who pointed out the contrast with Japanese rival Nissan Motor Co., which disclosed at its shareholders' meeting Wednesday that Chief Executive Carlos Ghosn had received $9.5 million in compensation.

Analyst opinion has been mixed about Toyota's prospects, which remain shaky and depend on a global auto recovery.

"I'm not that pessimistic. I am hopeful the world's economy is going to grow happier," Nomura Securities Co. auto analyst Shotaro Noguchi said in a telephone interview.

"The image that Toyota cars were dangerous got serious three months ago so that even kids knew about it. But people forget and that has changed," he said.

Toyoda pointed to his striking a deal last month with Tesla Motors Inc., a U.S. electric car manufacturer, to open an electric car plant at the site of Toyota's former venture with General Motors Co. as an example of how Toyota will start anew.

In April, Toyota closed the California plant, called New United Motor Manufacturing Inc., or NUMMI.

He promised Toyota will continue to grow, but without pursuing size for size's sake.

"Our company is about doing the right thing in the right way," he told the meeting. "And I like to think we are the kind of company that cares about people's feelings."

Spanish EU presidency marred by economic crisis

by Pierre Ausseill

Spain's ambitious presidency of the EU was eclipsed by the European debt crisis which thrust the country's fragile economy into the global spotlight and weakened the Spanish government, analysts said.

Socialist Prime Minister Jose Luis Rodriguez Zapatero had planned to use the six-month presidency of the 27-nation bloc, which wraps up on July 1 when Belgium takes over, to bolster his international stature.

But nothing went as planned as the eruption of the Greek debt crisis, and the subsequent fears that it could spread to other southern European nations like Spain and Portugal, caused stock markets and the euro single currency to plunge.

Under pressure by EU heavyweight Germany, the Spanish government adopted unpopular austerity measures, including public sector spending cuts, aimed at slashing a public deficit that hit 11.2 percent of gross domestic product in 2009, the third-highest after Greece and Ireland.

The government also adopted an overhaul of its rigid labour market as recommended by the International Monetary Fund to fight an unemployment rate of 20 percent.

The reforms, which make it easier and less expensive to fire workers, put an end to Zapatero's honeymoon with the nation's unions, which have called a general strike for September 29, and caused his popularity to drop.

Spain was ending its stint as EU president as a "protectorate" of the bloc with its "economy managed from abroad", the leader of the main opposition Popular Party, Mariano Rajoy, charged Wednesday during a debate with Zapatero in parliament.

"The circumstances of the Greek crisis and the widespread problem of fiscal deficits overtook Spain as they would have overtaken any rotating presidency," said Ignacio Molina, a Europe analyst with the Elcano Institute think tank in Madrid.

"But Spain also emerged as one of the weakest countries in this scenario. It found itself without a margin for manoeuvre, being in the position of judge and litigant at the same time. It was difficult for other countries to consider it a neutral president," he added.

Hierlemann Dominik, a specialist in European affairs at German's Bertelsmann Foundation, said all other priorities "such as relations with the Maghreb, the rights of women, were swept away by the crisis in the euro, they were marginalized."

On the diplomatic front Spain's presidency of the EU was marked by the cancellation of two key summits, one with the United States in May and the other with the Mediterranean Union in June.

The EU-US summit was called off after US President Barack Obama cancelled the trip citing his busy schedule while the Mediterranean Union summit was postponed to give time for progress in indirect talks between Israel and the Palestinians.

The death of Cuban dissident Orlando Zapata in February torpedoed Spain's bid to get the EU to soften its common position regarding the communist island.

Spain did achieve its goals for the EU-Latin America summit held last month with the announcement of a free trade agreement between the bloc and Central America and the relaunch of free trade talks with South American trading bloc Mercosur, which is made up of Argentina, Brazil, Uruguay and Paraguay.

Zapatero defended Spain's performance during the EU presidency, saying Wednesday it had been "satisfactory" and "useful".

He pointed to the approval at an EU summit last week of Madrid's proposal to make bank stress tests public -- which he said would be "fundamental" to restore calm in the markets -- as an example of the success of the Spanish presidency.

"We had to deal with difficult circumstances for the European Union and also for our country," he added.