A research made by Millward Brown company show that one of six ads which running at Tv reach to be successuful in online.The research has analized 102 successful ads which running initially on tv subsequently being loaded on the most largest tv online portal in the world YOUTUBE .So the succes online ads is conditionate ,By four essentiall things:
-how vizibel is the ads
-but the ad is returned by users
Millward Brown provided with this opportunity ten useful advises in creating an ad in online environment ,they are:
1 Be realist and don't discourage yourself -few ads make indeed valve
2 Innovation is the based is necessary to build a different ads to others
3 Don't forget ads must imprinted certain emotions to promovate brand in the peoples mind
4 Think if a celebrity is useful in your ad because it can make the difference
5 Think about the potential to continue that ad in future and leave the gets open to an extensive campaign
6 Place the ad on as a many online channels
7 Place intelligently the ad sometimes it's necessary to avoid certain channels
8 Put name to the ad which be easy to detect and consider pay emphasize
9 Integrate! viral campaign in other campaign
10 Hold fists raised!
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